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UTM Link Builder

Campaign tracking links for Google Analytics, built correctly.
Free, no sign-up Runs instantly in your browser Nothing leaves your device For professionals, businesses

UTM Link Builder

Instant

Guide

How to use the UTM Link Builder

  1. 1

    Enter the landing page URL.

  2. 2

    Fill in source, medium and campaign.

  3. 3

    Copy the tracking link.

Expert tip

What you should know

Agree a naming convention with your team (for example medium = email, cpc, social) and stick to it. Never use UTMs on internal links; they overwrite the original source of the visit.

FAQ

Frequently asked questions

Should UTMs be lowercase?+

Yes. Analytics treats “Facebook” and “facebook” as different sources, which splits your reports.